Users will soon have a updated setting that enables them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global rollout. This shift coincides with a rise in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this output is deemed “AI slop”, a term for inferior, bulk-generated content that is often illogical or dreamlike.
Our research shows that numerous viewers appreciate content created using AI tools, from AI artwork to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. In total, more than 100 million pieces of content are submitted to the platform daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be in a position to limit or boost the amount of AI content they see by opening the “manage topic” option in the platform and picking the AI content topic. Other topics that can already be controlled under the setting include current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines oblige content makers to tag lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or crisis events. Any believable AI video that is not labeled can be removed under its terms of service.
Additionally, the app will now apply an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is additionally launching a $2 million AI literacy fund for professionals and organizations to develop educational content about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to educating programming and robotics.
Moderation Strategy
The platform has supported its content review process, during discussion over intentions to make redundant hundreds of content moderators in the UK. It is planning to cut 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it gets reviewed by staff. TikTok announced a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is where a extensive automated help is making a difference process content quickly.”
